As we enter another festive season of decadence and over-indulgence, some are already planning on how they can shift the extra pounds in the New Year, Nextatlas, a technology company that utilises artificial intelligence (AI) to spot trends before they become mainstream, has revealed the top five emerging trends in health and fitness.
‘Wellness’ and ‘recovery’ both play a key role in 2019, with a profound focus on low impact exercise and healthy minds. In order of strength, the key findings reveal the following fitness trends for the year ahead:
- Active Recovery Workout – new and traditional practices that focus on body awareness, recovery, and healthy mind-sets are emerging across the UK and USA.
- Low Impact Exercises – there has been a slow move away from high-intensity workouts this year, which will grow into 2019 towards more considered and mindful exercise, such as LISS (low-impact steady state) and HILIT (high-intensity low-impact training).
- Barre Workouts – following on from this, Barre classes focus on improving core strength and enhancing flexibility by performing isometric exercises and small movements.
- Wellness Festivals – over the past three years, wellness festivals, such as Edinburgh Wellbeing Festival, have become big business and this will grow even more in 2019.
- Smart Clothing – from biometric measurement for an enhanced workout, to self-regulating materials that adapt to temperature, consumers will increasingly turn to wearable technology to enhance their workouts.
Mario Coletti, UK Managing Director of Nextatlas, explains: “The continued focus of well-being and mindfulness will evolve next year, showing people’s strong desire to take a holistic approach to fitness, whilst protecting both the body and mind. In particular, low-impact exercise and a focus on recovery will play a critical role in workouts in 2019, particularly through modern classes, such as Barre.
“Unsurprisingly, the uptake of technology in sport and fitness will also increase next year. This aligns with the broader movement we are seeing in ‘science-backed’ health and beauty. People want to understand how their bodies function and how to get the most out of their workouts; the adoption of smart clothing in the fitness sector will enable this on a much broader scale.”
Nextatlas constantly monitors the online world to spot emerging trends and is used by a number of high-profile brands. The platform uses clever algorithms and advanced AI to track social, consumer and online data, enabling it to quickly spot the next cultural movements and trend shifts before they actually happen.