Last year, an Office for National Statistics (ONS) report revealed that, for the first time since records began, today’s children have a lower life expectancy than their parents.
Today (Tuesday, 16 April 2019), Ordnance Survey (OS) has released a short film in response to those findings which encourages people to embrace the great outdoors before it’s too late.
The film, which is narrated by Nick Knowles, challenges people across the nation not to accept this by taking control of their health and wellbeing.
“For the first time since records began today’s children’s life expectancy will be lower than their parents,” says Nick.
“In a developed country like our own that’s shocking. I don’t want that for my children and it’s something that we, as parents (and as a society), need to address.
“We need to change our mindset to become more responsible for our own health and wellbeing and for the health and wellbeing of those around us.
“It doesn’t have to be an expedition up a mountain, it can be something simple you can build into your daily routine.
“You could try a 20-minute walk, go to the park, play frisbee, run around and get the heart working. Set an example to children and create those good habits that will last a lifetime.”
Nick Giles, Managing Director of OS Leisure, has been on a mission to get the nation active. His GetOutside initiative, created in 2015, is estimated to be getting one million people outdoors each month.
“The outdoors is free,” says Nick. “Walking, cycling or running in it is free.”
“It’s a great place to be with friends or family. Or to be by yourself. It offers nature, wellbeing, peace, adventure, solitude, friendship, memories and more. So why are we not using it more?
“I have two small children who have the best times outside, so why are we cooping our kids up and consequently shortening their lives?
“I can’t stress it enough, the more we get active and get outside, the greater our opportunity to live longer, stay younger and enjoy life more is. We hope our film can act as a catalyst to inspiring children and their parents into not letting this depressing future happen.”
There are lots of events taking place in the great outdoors up and down the country this Spring and Summer, including OS’s National GetOutside Day on Sunday, 29 September.