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Campaign launches to encourage careers in healthcare

The Scottish Government has today (Monday, 25 November) launched a campaign to encourage young people to consider careers in healthcare.

The Careers in Healthcare ‘What did you do today’ campaign follows new research which shows nearly two thirds (65%) of adults in Scotland view nursing in Scotland as a positive career choice.

Evidence from the survey, commissioned by the Scottish Government in partnership with YouGov, revealed 69% of 18-24 year olds view nursing positively, compared to 61% of 45-54 year olds.

However, the results also show that many people are not aware of the variety and prospects a career in nursing can bring.

Just over a third (38%) believe that one of its greatest benefits is that every day is different, while 34% think that nursing benefits from a range of career paths, 30% were not aware of how many different career paths are available to nurses.

Nurses work in GP practices, community clinics, people’s homes and schools as well as hospitals and operating theatres.

The campaign will also show the significant variety of opportunities within all healthcare professions including midwifery, healthcare science and allied health professionals such as radiographers, dietitians and paramedics.

The national drive aims to reach as many people as possible and will run across cinema, TV, newspapers, radio, online and social media.

It will shine a light on people working in healthcare jobs, with real professionals utilised across the campaign, including a mental health nurse, medical physicist and care home nurse, Phumza Ncube (33).

Since qualifying in 2014 Phumza has worked in A&E, general medicine and surgery theatres and is now a staff nurse at Benore Care Home near Kirkcaldy where he has been for 14 months.

He said: “I love my job and would highly recommend it as a career choice to young people, that’s why I was keen to be part of this campaign. You help people every day to live well, how amazing is that? I have such a positive impact on people in my job and in many cases save lives. I often say if you save one person, you’re a hero, and if you save 100 or more, you’re a nurse.

“Since qualifying I have worked in so many settings. I spent most of my time working in A&E, but also in general medicine and surgical theatres, and now I am working in palliative care and geriatric nursing at a care home. But there are many more open doors including research and other specialist jobs.

“No two days are ever the same and you get to make a difference which is so important to me”.

The campaign aims to encourage young people to find out more about the opportunities that exist and then apply for relevant courses at university.

Health Secretary Jeane Freeman said: “Trying to decide what career you will follow is both exciting and at times, a bit daunting. A career in healthcare is one of the most diverse and rewarding jobs a young person can pursue – and we want to support them.

“As well as an undergraduate bursary of £10,000 available for those choosing to study nursing or midwifery in 2020, a nursing, midwifery, allied health profession or healthcare science degree is highly valued, both here in Scotland and all over the world.

“Our dedicated NHS staff are the beating heart of our health service and it is vital that we help support the nurses, midwives and healthcare professionals of the future.”

Find out more here

lyndahamiltonparker
Lynda Hamilton Parker is a Scottish PR expert and independent publisher

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