New study says Scottish women are reluctant to indulge in ‘me’ time

One in 3 Scottish women are reluctant to indulge in ‘me’ time, finds a new study by Serenata Flowers

A low percentage of Scottish women regularly allow themselves the time to unwind and destress each week but the events of 2020 mean many are finding a new appreciation for the value of self-care, a new study reveals.

A study of 1,000 British women, carried out by the UK’s largest independent online flower retailer, Serenata Flowers, has revealed that almost 1 in 3 (29%) Scottish women allow themselves no more than 2 hours of me time per week. Indeed, 12% allow themselves to indulge in me time less often than once a week, if at all.

According to the findings, family and work commitments can make it difficult for some women to find time for me time, with 17% of Scottish women saying it’s a struggle to squeeze it in around looking after a family and 8% claiming they struggle to find time for self-care around their busy work schedule.

However, as many as 68% of Scottish women simply do not believe that me time activities, such as shopping for clothing, getting their hair done or watching TV, is an important part of relaxing and recharging.

Attitudes toward the importance of me time may well be beginning to shift however, as more than 1 in 3 (37%) Scottish women say that the events of 2020 so far have made them more aware of the need to take more time for themselves.

A further 29% say they would like to be kinder to themselves this year, following the covid-19 crisis.

Time and finances permitting, the most popular ways that women across Scotland do like to take time to themselves include shopping for new clothes (97%) and indulging in chocolate and confectionary (also 97%).

Other popular self-care activities include shoe shopping and splashing out on skin care products (both 93%) as well as visiting the hair salon (91%). An additional 63% also say that buying themselves flowers is a great way to indulge and pick themselves up.

Lucia Polla, Marketing Manager at Serenata Flowers, says: “Taking time to pamper and look after ourselves is a valuable and effective aspect of self-care, which it seems many busy women are overlooking. Often when finances are tight and work commitments are high it is possible that women may feel reluctant to treat themselves – particularly when they have a family to take care of.

“We’ve found that 2020’s events have helped some women to realise that me time is an important part of wellbeing. It can take many forms – from sitting down with a good book and a glass of wine, to treating yourself to monthly subscriptions, whether that is a regular bouquet of flowers, a streaming service, or a monthly beauty box. All are valid and effective ways to recharge and ensure you have something to look forward to in your downtime.”

The top 10 ways Scottish women spend their me time:

  1. Buying clothes (97%)
  2. Indulging in chocolates and confectionary (97%)
  3. Shoe shopping (93%)
  4. Indulging in skincare (93%)
  5. Visiting the hair salon (91%)
  6. Enjoying a good book (88%)
  7. Putting on a full face of make-up (85%)
  8. Enjoying TV and music streaming services (85%)
  9. Buying hair products (82%)
  10. Buying accessories such as hats an handbags (82%)

About lyndahamiltonparker 421 Articles
Lynda Hamilton Parker is a Scottish PR expert and independent publisher

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